As we continue to innovate and evaluate our practices, we’ve examined how the message of Winebrenner is being communicated. We wanted to understand how our students learned about Winebrenner, and during our analysis, we discovered some interesting statistics.
This chart shows the different sources through which our students learn about us.
One standout finding is the significant number of students who join us through referrals. We rely heavily on our current students, alumni, partners, and friends of Winebrenner to share our story, and their efforts are truly making an impact. At the same time, we recognized an opportunity to refine our strategy. By maintaining a strong foundation of referrals while increasing the number of students coming through additional channels, we can continue to grow our enrollment.
With this goal in mind, we have launched a targeted marketing campaign on Facebook to spotlight Winebrenner’s affordable tuition. The response has already been encouraging. One prospective student commented, “This is an answer to prayer. I have been looking for programs, but they are so expensive.” We are grateful that more students are now learning about Winebrenner through our growing social media presence.
If you’re on Facebook, we invite you to help us spread the word by sharing a post, telling a friend, or simply engaging with our content. Together, we can ensure that Winebrenner’s message reaches even more prospective students.
- Adam Willford, Director of New Student Engagement